Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024
New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency
Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
Google Confirms Content Indexing Issues In Search by Laurie Sullivan @lauriesullivan, July 15, 2022 Google has confirmed issues with indexing new content and displaying that content in Google Search. Users need only do a search on the keyword “Google” — setting the tools criteria to the past hour — to identify the issue, which started … Continue reading Google Confirms Content Indexing Issues In Search
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit
Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations
Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider
Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe by Laurie Sullivan @lauriesullivan, June 13, 2022 Google’s parent company Alphabet will allow rival advertising intermediaries to place advertisements on YouTube as part of a European Union (EU) antitrust investigation. This change, according to Reuters, could help Google settle an EU probe from … Continue reading Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
