So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024 Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers
How Much Of Google Search Market Share Relies On Default Setting? by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2024 People typically use multiple search engines. Yet a survey of 1,000 U.S. users found Google to be the most popular at 94%, followed by Bing at No. 2 with 34% of users and DuckDuckGo at … Continue reading How Much Of Google Search Market Share Relies On Default Setting?
Google Living Microsoft’s 20th-Century Nightmare by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2024 Will the U.S. Justice Department force Google’s parent Alphabet to shed at least one of its business units? It could take years for any type of breakup to be finalized. The ad industry has been batting around that possibility for years. … Continue reading Google Living Microsoft’s 20th-Century Nightmare
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
August 10, 2024 Google who? This new service actually gets AI search right By scouring published scientific research, Consensus makes ChatGPT and Gemini look like ill-informed rubes by comparison. BY JR Raphael Time for a bit o’ brutal honesty: Whenever I hear about a new search tool or info-surfacing service, my first reaction is to … Continue reading Google who? This new service actually gets AI search right
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Anu Adegbola on August 9, 2024 Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. … Continue reading Google rolls out new features for Local Service Ads
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Google Local Services Ads Get Automated by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2024 Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting monthly maximums ad spend limit for certain account. … Continue reading Google Local Services Ads Get Automated
Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids
