By Stephanie Mehta October 07, 2022 Author Jim Collins (Good to Great, Built to Last) has been chronicling Patagonia’s unique approach to business since the late 1980s, when he wrote and taught a case study on the company for his Stanford Graduate School of Business classes on entrepreneurship. He has written for Inc. about … Continue reading Why is the Patagonia sale a big deal? Jim Collins, author of ‘Good to Great,’ weighs in
By Shalene Gupta September 05, 2022 What if you could invest in human beings instead of companies? The Liberman brothers, Daniil and David, want to create a world where you can do just that. Last year, the brothers and their two sisters, Maria and Anna, incorporated themselves as Libermans Co., … Continue reading These brothers want to create a world where we can invest in other humans. Is that a good idea?
Higher Interest Rates: Good or Bad for Private Equity? Nate Nead / 31 Aug 2022 As interest rates continue to rise, private equity investors are starting to feel the heat. With competition for deals heating up, investors are having to bid more aggressively for opportunities, and are seeing their returns diminish as a result. … Continue reading Higher Interest Rates: Good or Bad for Private Equity?
Is Your Data Good Enough for Your Machine Learning/AI Plans? Farah Kim / 25 Aug 2022 Developments in AI are a high priority for businesses and governments globally. Yet, a fundamental aspect of AI remains neglected: poor data quality. AI algorithms rely on reliable data to generate optimal results – if the data is … Continue reading Is Your Data Good Enough for Your Machine Learning/AI Plans?
Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. Kath Pay on August 31, 2022 In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good … Continue reading How bad data can spoil good personalization
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
By Kathryn Finney June 08, 2022 How do you find “good” people? First, be a good leader. In order to build and lead a great team, you have to be the kind of person that people want to build with. What does that look like? It looks like centering your humanity (yep, those … Continue reading Being a good leader means nothing without investing in yourself. Here’s how
“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
Are Emerging Martech Trends Good For Business, Or Just Hype? by Colin Kirkland , June 15, 2022 Emerging technologies such as blockchain, artificial intelligence (AI), and internet of things (IoT) platforms –– systems of interrelated computing devices –– are gaining traction in the marketing world. But how effective are they in terms of turning a … Continue reading Are Emerging Martech Trends Good For Business, Or Just Hype?
Brands Struggle With Providing Good Customer Experiences by Rob Williams , June 10, 2022 Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. U.S. consumers have a worse opinion of brands than they did a year ago amid the difficulties in providing a positive customer experience (CX). After several years of … Continue reading Brands Struggle With Providing Good Customer Experiences
