In A Blow To Big Tech, Many Americans Think Regulation Is A Good Idea by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2023 In the midst of one of the biggest tech trials — Google vs. the U.S. government, which got underway last week — 60% of Americans participating in a survey believe companies such … Continue reading In A Blow To Big Tech, Many Americans Think Regulation Is A Good Idea
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement? Alan K’necht on July 11, 2023 Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user … Continue reading 5 GA4 issues and why they’re a good thing
Twitter launches ‘new’ Tweetdeck as the old version breaks down Sean Buckley @seaniccus If you’ve been having trouble using Twitter recently, you aren’t alone — the service has been having issues ever since it started limiting the number of posts users could view each day. Although many of the platform’s issues stabilized over … Continue reading The old, good version of TweetDeck is back
By Michael Grothaus June 22, 2023 June has been a good month for the Russell 2000, the index that tracks 2,000 of the smallest publicly traded companies in America. While the Russell hit an all-time high of above 2,300 points in 2021, today it is at 1,863—nearly 25% below its all-time high as of … Continue reading The Russell 2000 is up: That could be a good sign for the broader economy
By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success
It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
But How Good Are We At Media? by Tom Denford , Op-Ed Contributor, March 3, 2023 We spend a lot of time in our consulting practice talking to senior media and marketing leaders within many of the world’s most ambitious brands. These people are deeply experienced, very knowledgeable about the media industry and understand the … Continue reading But How Good Are We At Media?
