Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain
Shmuel Herschberg — July 27, 2019 Follow @https://twitter.com/shmuelh — July 27, 2019 3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this … Continue reading So, You’re Going to Resend an Email Marketing Campaign
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why
Janet Fouts — April 1, 2019 Follow @jfouts — April 1, 2019 Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling. The stress can make us more rigid and prone … Continue reading Life is Going to Hit the Fan. So What Can You Do?
Deanna Ritchie — December 18, 2018 — December 18, 2018 Has “Bah, Humbug,” been your mantra? Even Scrooge was able to change, and he didn’t even have a calendar to help himself, but you have this remarkable tool at your fingertips. If your goal is to get off the naughty list, here is how your … Continue reading No More Naughty; You’re Going to be Nice
Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics
Sydney Braithwaite — October 18, 2018 — October 18, 2018 Posts about mobile onboarding tend to focus on campaign planning – how to highlight your app’s value, educate users on app functionality, etc. For this blog, let’s shift the focus to actionable opportunities. Below I’ve outlined three ways to make the most of the behavioral … Continue reading Onboarding 102: Going Beyond Best Practices and Getting Personal
Virginia Franco — September 13, 2018 Follow @VAFrancoResumes — September 13, 2018 kalhh / Pixabay I had an opportunity earlier this year to interview Jeff, a Senior Cloud and Digital Technologist whose career included 8 years as a founder of a technology consultancy startup followed by 4 years as a Fortune 500 IT consultant. In … Continue reading 6 Secrets to Job Search Success in Record Time (Without Going Near a Job Board)
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018 In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?