Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study
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Modified Broad Match Is Going Away: What You Need to Know
Kristen McCormick February 14, 2021 On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad … Continue reading Modified Broad Match Is Going Away: What You Need to Know
Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
How to Stop Your Marketing Emails From Going to Spam
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going
Deborah Sweeney August 25, 2020 In June 2020, GetApp surveyed 577 small business owners to learn how they were able to respond to changing consumer behaviors and pivot their business models as a result of the COVID-19 pandemic. According to those polled, 92% of small businesses successfully pivoted in at least one way to meet … Continue reading Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going
5 Topics to Communicate to Employees Before Going Back to the Office
Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office
Going From 0 to 1 with SEO
Stephen Greet — May 17, 2020 Organic search traffic. The holy grail. The gift that keeps on giving. The plant that keeps on bearing fruit? I don’t know, I’m sure you can think of your own cliche. There’s no time like the presence, and the Covid-19 crisis is a good time to invest in SEO. … Continue reading Going From 0 to 1 with SEO
What Are We Going to See on Social in 2020?
Sahail Ashraf — March 27, 2020 As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of nowhere and change how we work with the audiences we have. We thought it would be … Continue reading What Are We Going to See on Social in 2020?
Keep Your Small Business Going During a Crisis
River Cartie — March 26, 2020 The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s … Continue reading Keep Your Small Business Going During a Crisis
Going Digital in the Midst of COVID-19
Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19
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