Tag Archives: Glossary

Social Media Glossary – Understanding Social Media from A to Z

Michelle BrownJune 12, 2015 Pins and posts. Fans and favorites. Handles and hashtags. The world of social media has exploded and along with it, there is a lot of lingo to add to your arsenal of digital knowledge. So reference this handy social media glossary to get up to speed, check your knowledge and impress … Continue reading Social Media Glossary – Understanding Social Media from A to Z

Getting Started with Google AdWords: A Glossary of Terms [Infographic]

Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]

Marketing Performance Glossary: Investments

Matt DavisJanuary 29, 2015 It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves as the foundation of our Path to Performance. To help your team communicate more effectively, I’m sharing basic definitions in a Marketing Performance glossary. Today, let’s look at marketing … Continue reading Marketing Performance Glossary: Investments