59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2023 Strike three and you’re out. Sounds like the rules of baseball filtered into ecommerce and brand loyalty — mainly because great products alone are not enough to keep customers loyal. … Continue reading 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. Kim Davis on May 25, 2023 Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following … Continue reading Gartner: Give up on the complete view of the customer
Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Google, Rakuten, Shopmium Give Consumers Reasons To Shop by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2022 Getting through this holiday season will likely mean shopping for the best deals — even more so than in the past. Coupons and rebates are making a strong comeback. Here are three ways that brands can reach consumers … Continue reading Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2022 Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, … Continue reading Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
By Jeremy Caplan September 02, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Listening to minimalist music helps me get into a working groove. In this post I’m sharing some of my favorite free listening resources. They don’t … Continue reading These free tools will give you nice sounds while you work
By Anne Toomey McKenna August 25, 2022 Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you
Did We Forget to Give Teams a Remote Working Playbook? Calendar / 06 May 2022 Imagine you’re a new employee at a time when many people are starting their careers remotely. Where is the remote work playbook? Are employees ready for remote work routines? How do they feel about their remote working routines? Maybe you … Continue reading Did We Forget to Give Teams a Remote Working Playbook?
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost
