Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
Is AI rewriting your brand story without telling? Learn to spot and stop AI-driven brand drift before it erodes trust. Semrush Enterprise on August 28, 2025 Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media … Continue reading How generative AI is quietly distorting your brand message by Semrush Enterprise
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. Tonya Walker on August 18, 2025 Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center … Continue reading Operationalizing generative AI for marketing impact
May 08, 2025 Coding emerges as generative AI’s breakout star BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Half of all LLM usage is for writing computer code The tech industry insists … Continue reading Coding emerges as generative AI’s breakout star
Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations Previous nominees The Brutalist and Emilia PĂ©rez came under fire for using AI during production. ian carlos campbell Mon, Apr 21, 2025 Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences has … Continue reading Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024 The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization
Anthropic’s safety-first approach to AI development aligns with Amazon’s strategy to lead in both innovation and ethical AI. BY Sarah Bregel Competition among generative AI companies is heating up. On Friday, Amazon announced it would invest another $4 billion in the generative AI company, Anthropic. In little more than a year, the tech giant has now … Continue reading $4 billion more: Amazon deepens its bet on generative AI with Anthropic
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024 Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024 GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI
