Generative AI set to disrupt majority of jobs in next decade, study reveals Suswati Basu / Last Updated: Jan 24, 2024 New research suggests that most jobs could be disrupted in some way by generative AI in the next ten years. The study published on January 10th by tech consulting firm Cognizant, in collaboration … Continue reading Generative AI set to disrupt majority of jobs in next decade, study reveals
Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Generative AI is having an impact. Pamela Parker on January 24, 2024 Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated … Continue reading How generative AI is impacting email marketing software
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
This is the future of generative AI, according to generative AI Generative AI’s Crossroads: A Deep Dive into Exciting Possibilities and Pitfalls Engadget Thu, Dec 28, 2023 Engadget / AI Illustration As part of our year-end story package, we tasked ChatGPT with writing a guest post about the future of generative AI. The prompt asked … Continue reading This is the future of generative AI, according to generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? Andrew Frank on December 26, 2023 This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address … Continue reading How marketers can mitigate bias in generative AI
A guide to MarTech’s generative AI policy and the acceptable and unacceptable uses of AI. Chris Elwell on December 8, 2023 At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the … Continue reading MarTech’s generative AI pledge
New AI frameworks hint at Apple’s generative AI roadmap Radek Zielinski / Last Updated: Dec 6, 2023 Apple Inc. has quietly released new machine learning frameworks and model libraries, MLX and MLX Data, signaling a growing interest in pursuing generative AI applications, according to a recent The Verge report. The releases come as a … Continue reading New AI frameworks hint at Apple’s generative AI roadmap
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Katie Robbert on December 1, 2023 Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and … Continue reading 6 ways to use generative AI for your marketing
By Santiago Garces and Stephen Goldsmith November 19, 2023 The recent Biden White House Executive Order on AI addresses important questions. If it’s not implemented in a dynamic and flexible way, however, it runs the risk of impeding the kinds of dramatic improvements in both government and community participation that generative AI stands to … Continue reading Boston experimented with using generative AI for governing. It went surprisingly well
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays
