Tag Archives: Generalist

Human + machine = marketing powerhouse: How AI empowers the marketing generalist

OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. Jim Ewel on May 9, 2024   AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI … Continue reading Human + machine = marketing powerhouse: How AI empowers the marketing generalist