Tag Archives: Games’

YouTube is reportedly testing online games for mobile and desktop

Google is (unsurprisingly) shutting down Stadia in January   Kris Holt   @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, … Continue reading YouTube is reportedly testing online games for mobile and desktop

PepsiCo’s strategies for marketing via online games and esports

PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports

Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’

Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’