Tag Archives: Games’

Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’

  By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’

YouTube is reportedly testing online games for mobile and desktop

Google is (unsurprisingly) shutting down Stadia in January   Kris Holt   @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, … Continue reading YouTube is reportedly testing online games for mobile and desktop

PepsiCo’s strategies for marketing via online games and esports

PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports