November 11, 2025 Target has a new ‘10-4’ policy: Here’s what customers can expect from the retailer’s turnaround plans
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What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025 As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
From Concept To Ad Creation, AI Drives Storyboarding
From Concept To Ad Creation, AI Drives Storyboarding by Laurie Sullivan , Staff Writer, October 31, 2025 As the dynamics of advertising continually change, Google has been experimenting with many versions to help brands create ads and quickly get them in front of consumers. Not all have made it into mainstream use. One AI-powered platform, … Continue reading From Concept To Ad Creation, AI Drives Storyboarding
Poker player accused of operating illicit brothel from Las Vegas neighborhood
Poker player accused of operating illicit brothel from Las Vegas neighborhood Graeme Hanna Bing Du, a highly-rated player on the poker circuit, has been accused of operating an alleged illicit brothel from a home in Las Vegas. She was arrested on October 27 by the Las Vegas Metropolitan Police Department (LVMPD) while … Continue reading Poker player accused of operating illicit brothel from Las Vegas neighborhood
Building AI agents that move from conversation to conversion
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
Accidental AI: How Nano Banana Gained Traction With No Help From Google
Accidental AI: How Nano Banana Gained Traction With No Help From Google by Laurie Sullivan , Staff Writer, October 15, 2025 Nano Banana came to Google Search and NotebookLM this week, with Photos the next step to get this enhancement. One analyst believes the popularity of Google’s AI image-editing model developed by the DeepMind team … Continue reading Accidental AI: How Nano Banana Gained Traction With No Help From Google
Move from reactive to proactive customer service
October 10, 2025 Move from reactive to proactive customer service Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible thanks to technological innovation. And as it shifts, we’re moving beyond the age of reactive service, where customer … Continue reading Move from reactive to proactive customer service
5 secrets for success from the former CEO of a $12 billion company
October 09, 2025 5 secrets for success from the former CEO of a $12 billion company “How did you get to where you are in your career?” My interest in this question dates back 45 years to when I was an MBA student at Northwestern University’s Kellogg School of Management. Whenever corporate executives were guest … Continue reading 5 secrets for success from the former CEO of a $12 billion company
AI search is shifting traffic from volume to value
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value