By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’
Tag Archives: Foray
For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
Mike WhitneyJune 1, 2015 Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is. The app is joining the trend of introducing purchasable ad space in the world of online dating. The realms of online dating and marketing provide each other with natural collaborators, as … Continue reading For The Love of Marketing: Tinder’s Foray Into Selling Ad Space