Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions
December 08, 2025 Want to future-proof your job? Start protecting your focus time span>span]:whitespace-nowrap”>The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like … Continue reading Want to future-proof your job? Start protecting your focus time
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025 In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
June 30, 2024 If you’re struggling to find focus after vacation, read this For the skeptics and lifelong multitaskers who insist they’re proficient and productive, multiple studies have busted the myth that you can pull off the juggling act with aplomb. Focus requires effort. BY Lydia Dishman I’m just back from a short vacation, and … Continue reading If you’re struggling to find focus after vacation, read this
June 21, 2024 DOJ lawsuit against TikTok will focus on children’s privacy The U.S. Federal Trade Commission investigated the potential violations by TikTok and its parent company, ByteDance, and referred the case to the Justice Department on Tuesday. BY Reuters The U.S. Department of Justice plans to focus an upcoming lawsuit against TikTok on allegations that … Continue reading DOJ lawsuit against TikTok will focus on children’s privacy
