Tag Archives: Firefly

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025   Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. Constantine von Hoffman on April 23, 2024   Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and … Continue reading Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

The discovery that Adobe’s Firefly wasn’t entirely trained on licensed images has enterprise marketers concerned about lawsuits. Constantine von Hoffman on April 22, 2024   Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust.  “A lot of our very big enterprise customers are very concerned about using generative AI … Continue reading Legal risks loom for Firefly users after Adobe’s AI image tool training exposed