Tag Archives: Fear

Is Your Fear of Numbers Ruining Your Small Business?

by Susan Brown May 14, 2016 Follow @growbizcoMay 14, 2016 Small business owners are notorious for single-handedly juggling the many different aspects of running a business. But when it comes to financial management, many (too many really) small business owners have got their heads in the sand. While taking the reigns in your business’ financial … Continue reading Is Your Fear of Numbers Ruining Your Small Business?

The Fear of Missing Out

by Brent Pohlman March 25, 2016 Follow @brentpohlmanMarch 25, 2016 Today’s social media culture is creating a crazy frenzy where people are quickly distracted and constantly looking at their smartphones for fear of missing out on the latest news, personal stories, drama, gossip or sales. It is getting worse and worse. Many people I talk … Continue reading The Fear of Missing Out

Fear and Persuasion: What Amazon Knows About Using Scares to Convert

Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert