Ken Fortney January 14, 2021 In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard, ROI numbers this high are astounding. But an increasing number of brands trying influencer marketing for the first time are confused about what makes this strategy work (not every brand … Continue reading What are Fake Influencers and How Do You Find Them?
Syed Balkhi August 7, 2020 While many WordPress plugins have free versions, you can also find pirated copies of the pro or premium versions online. These pirated copies use a “nulled” license key to get you access to the plugin. It’s against most plugins’ terms of service, is illegal, and could put your site’s security … Continue reading How a Fake WordPress Plugin Can Kill Your Site
Erika Jenkins June 30, 2020 We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to have a large number … Continue reading Fake Follower Counts: A Toxic Trend
Stacey Rudolph — June 2, 2020 The takeaway for this post is that: Fake reviews are like cancer-causing junk food to your online business. They may look delicious and tempting, but they could deal a fatal blow to your online business eventually. Fake reviews and testimonials are much more harmful than most people know, and … Continue reading How Harmful Are Fake Online Reviews? [Infographic]
Like a virus it infects all the major review sites, especially Google and Amazon. Greg Sterling on April 22, 2020 Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews … Continue reading Fake reviews problem is much worse than people know
Daniel Hopper — March 27, 2020 What is Authenticity? Authenticity has become somewhat of a “buzzword” over the past few years, and marketers have been scrambling to boast authenticity in marketing copy. For good reason, as recent data shows that 85% of shoppers consider authenticity an important aspect when making a purchasing decision. Brand trust … Continue reading Can You Fake Authenticity?
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps
Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019 Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon
WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards