Tag Archives: Fake

An Estimated 11 Million Fake Business Listings On Google Maps

An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps

Consumers largely unaware of fake reviews problem on Amazon

Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019  Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM).  Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Facebook’s latest on fake news, misinformation campaigns & user privacy

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018   Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Google’s And Other April Fool’s Foolery, Fake News

Google’s And Other April Fool’s Foolery, Fake News by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2018 Where’s Waldo? Hiding in Google Maps, of course. The whimsical favorite character, Waldo, and friends Wenda, Wizard Whitebeard, Odlaw and Woof the dog began hiding in Google Maps for a week beginning last Saturday. The game, based on … Continue reading Google’s And Other April Fool’s Foolery, Fake News