Tag Archives: Facebook’s

Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. Amy Gesenhues on September 11, 2018   New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. … Continue reading Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook’s latest on fake news, misinformation campaigns & user privacy

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018   Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018   As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms

Facebook’s removal of third-party targeting data: what we know

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018   Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

Says apps will be audited, sets new restrictions on apps’ data access. Ginny Marvin on March 21, 2018 at 5:04 pm “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t … Continue reading Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?

Garry Grant — March 7, 2018 Follow @seoinc — March 7, 2018 Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing … Continue reading What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?