Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Rick Kranz — January 12, 2018 Follow @RickKranz — January 12, 2018 Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them. According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be … Continue reading Using Captions for Facebook Video Ads
Laura Donovan — January 12, 2018 Follow @thewordpro — January 12, 2018 PublicDomainPictures / Pixabay Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned. As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people … Continue reading Facebook News Feed Change (and Panic Ensues)
Brett McHale — January 13, 2018 — January 13, 2018 Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has … Continue reading The Ultimate Guide to Facebook Ad Placement Optimization
Paul Granger — January 10, 2018 — January 10, 2018 When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, … Continue reading Essential PPC Strategies for Google, Bing, and Facebook Ads
Mitt Ray — January 10, 2018 Follow @SMWriting — January 10, 2018 Facebook is a top network you have to build a presence on. You might read articles on how the network’s growth has slowed down, but that’s because it has hit saturation point. Most online users have already joined it! If you build a … Continue reading 5 Ways to Generate More Sales from Facebook
Ana Gotter — January 10, 2018 Follow @ana_gotter — January 10, 2018 Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at … Continue reading The Step-by-Step Guide on Brand Building with Facebook Ads
By Stefan Des January 2nd, 2018 Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they … Continue reading How To Build A Successful Facebook Ads Funnel
Ivan Ivanov — December 31, 2017 — December 31, 2017 In recent years, both Twitter and Instagram have been trying to promote their advertising opportunities. Yet, today, Facebook is still the platform of choice when it comes to social media marketing. One of the biggest reasons why advertising experts often choose the social network is … Continue reading How To Know Which Facebook Posts To Promote And Why
Jason Davis — December 31, 2017 Follow @weareelement502 — December 31, 2017 Before diving into how to develop creative for your ad planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution. What is your objective? Two questions are … Continue reading Planning a Successful Facebook Ad
