Tag Archives: Facebook

Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019 Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns →

Facebook Showcase offers upfront ad buys against premium video content

Facebook Advertisement

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content →

Top 5 Facebook creative design pitfalls to avoid

Facebook Marketing

Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019 Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid →

Why Facebook Messenger Banned My Page & What I’m Doing About It

Facebook Messenger

Larry Kim — February 21, 2019 Follow @larrykim — February 21, 2019 Guys, this is pretty embarrassing. Last month I got banned by Facebook Messenger because too many people were blocking my Messenger bot. This is what I saw in my Facebook Business Page last month — The error message was: Limits have been placed … Continue reading Why Facebook Messenger Banned My Page & What I’m Doing About It →

4 Best Practices for Scaling Facebook Ad Campaigns

Facebook Advertisement

Brian Bowman — February 19, 2019 — February 19, 2019 Anyone who’s run a successful Facebook ad campaign knows the feeling of wanting to go bigger. To reach new people, to drive more app installs, and ultimately, to start scaling your ads. However, like most things, scaling comes with risks. It’s possible that increased daily … Continue reading 4 Best Practices for Scaling Facebook Ad Campaigns →

Facebook Marketplace Ads: Are They Right For You?

Facebook Marketing

Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You? →

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

Facebook Advertisement

Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know →

7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

Advertisement Industry

Gordon Donnelly — February 13, 2019 — February 13, 2019 With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo … Continue reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair →

How to Find People and Businesses That Liked a Facebook Page

Facebook Engagement

Ruby Rusine — February 7, 2019 Follow @SocialSMktg — February 7, 2019 I am often asked how to find people and pages that liked a Facebook business page so I am leaving this here in the digital space for reference. In fact, I am leaving this not just for you, but also for my team. … Continue reading How to Find People and Businesses That Liked a Facebook Page →

Facebook advertisers will not be able to set budgets at ad-set level starting in September

Facebook Advertisement

All Facebook campaigns will run with campaign budget optimization as of September. Amy Gesenhues on February 5, 2019 Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no … Continue reading Facebook advertisers will not be able to set budgets at ad-set level starting in September →