Jay Tucker December 8, 2014 Have you ever spent hours, days, or even weeks trying to plan that perfect social media campaign? If so, you are by no means alone! The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 … Continue reading The Top 10 Facebook Campaigns of 2014
Heather Smith November 30, 2014 Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers more insights into … Continue reading How-To For Retailers: Maximizing Facebook Engagement With Images
Shelley Pringle November 27, 2014 People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring … Continue reading The #1 Facebook Post Mistake Every Brand Should Avoid
eidi Schmidt November 26, 2014 Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes. As you evaluate your Facebook … Continue reading Four Things To Know For Your Facebook Ads Strategy
Mike Gingerich November 26, 2014 Facebook Marketing Video Tip Facebook is always making changes! It’s a fact of life, and businesses wanting to market on Facebook need to get used to it and adapt. One of the changes they have made in the past few months is the importance of native video. By this … Continue reading Facebook Marketing Video Tip
Owen Radford November 21, 2014 Lots of brands are using Promoted Posts to engage with fans on Facebook. Social media isn’t just about engagement though, it’s also about optimisation and using analytics to really foster success. In 2012 when Facebook first launched Promoted Posts, there was uproar as companies complained that to reach fans they … Continue reading Paid Social Media – Is It Worth Promoting Posts on Facebook?
Dan Virgillito November 21, 2014 Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement. While your online marketing skills, English … Continue reading 10 Types of Facebook Content To Drive Engagement
Dorien Morin-van Dam November 18, 2014 Got Facebook? There is no question about it: if you have a Facebook page for your business you OUGHT to incorporate Instagram into the mix. Facebook bought Instagram back in early 2012 (the deal was announced on April 09, 2012) and the latest Stats reveal that there are 200 … Continue reading Instagram And Facebook: A Powerful Combo!
Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news. Martin Beck on November 17, 2014 If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for … Continue reading If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
By Liz O’Brien, Published November 13, 2014 When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 percent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in churn rate for … Continue reading Five Top Tips For Social Customer Service Over Facebook
