Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok
CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business
Liz Kislik January 8, 2021 If you’re like most leaders I know — or at least the ones I like and respect — you’re always looking out for what could be better and thinking about how to boost performance, strengthen organizational culture, and enhance the lives of stakeholders. But at the beginning of a … Continue reading How to Face the Unknown of a New Year
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Natasa Djukanovic December 3, 2020 There is no doubt that the past year has been challenging for businesses across the globe, with the most carefully laid strategies for 2020 essentially tossed out the window. Suddenly, the goals we set for the year were no longer relevant in the face of uncertainty, and, as a result, … Continue reading 4 Important Lessons When Developing Business Goals in the Face of Adversity
Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Anthony Gaenzle September 29, 2020 In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Even with recent government stimulus efforts, many small businesses have been forced to lay off employees, cut back on budget for things like marketing and advertising, or ultimately cease … Continue reading How Small Businesses Can Achieve Growth, Even in the Face of Adversity
Paul Keijzer September 25, 2020 Every leader must reach a point where they look in the mirror and conduct a gut-check by asking themselves a series of honest questions. However, before getting to the hard realities, it is essential to fully understand what it takes to successfully lead people. Let’s face it, it’s not possible … Continue reading 3 Hard Reality Checks Every Leader Must Face to Succeed
Adrian Cruce August 21, 2020 It has been said over and over again but needs to be memorized by every single person that wants to launch a business. 90% of new startups fail. This is a worrying statistic that becomes even gloomier when we consider that: 20% of startups are closed in the first 12 … Continue reading Main Challenges That Startups Face and How to Deal With Them
