Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. Mona Elesseily on October 6, 2017 These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so … Continue reading Audiences to employ for extra online marketing bang!
Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product
by Jacob Shriar July 12, 2016 Follow @jacobshriarJuly 12, 2016 It’s one of the most common and frustrating questions for every manager: How do you motivate your employees to go the extra mile? When you consistently read research about how most employees hate their jobs, what can you do to stand out from the rest? … Continue reading How To Get Your Employees To Go The Extra Mile For You
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Matt Lawson on June 3, 2016 Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a … Continue reading AdWords’ new extra headline: 7 ways to make the most of it
by Jessica Palmeri December 6, 2015 Follow @palmerij2December 6, 2015 The holidays are a traditional time for employers to express gratitude to their employees and to recognize their efforts in a variety of ways. These actions can increase employee satisfaction and help retain top performers. Here are seven techniques companies are using to make the … Continue reading Ho, Ho, Ho! 7 Extra Employee Perks of the Holiday Season
by Lacy Boggs December 3, 2015 Follow @blogspiration42December 3, 2015 It seems counterintuitive. When I ask you to sit down intentionally and plan out your next three to six months of content ideas, you probably immediately think that it will take more time. You already spend hours each week creating content for your blog, and … Continue reading How This One EXTRA Step Will Save You Time Blogging
Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile
Sahail AshrafJuly 30, 2015 Facebook is all about video these days, but still some social media marketers question what the best strategy is for their pages. Should I be posting a native video versus posting a YouTube or an Instagram video on Facebook? Do third-party video posts underperform? Let’s take a look at the facts … Continue reading Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach?