By Michael Grothaus February 09, 2023 Tech companies aren’t the only ones seeing mass layoffs. America’s premier entertainment giant, the Walt Disney Company, has announced it will lay off 7,000 of its workers in an effort to cut $5.5 billion in costs. Disney CEO Bob Iger, who only returned to the helm last November, … Continue reading Disney is cutting 7,000 jobs in a cost-saving blitz as traditional TV faces an existential crisis
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers?
By Clint Rainey February 01, 2022 The pandemic is our collective national nightmare, but few professions have been as frontline as America’s public school teachers—essential workers, in enclosed classrooms, filling in for absent colleagues, while also supporting frazzled students. The country’s largest teachers’ union, the National Education Association (NEA), released a new poll today … Continue reading Public schools are facing an existential Great Resignation of teachers
Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric