Tag Archives: Excessive

Magna: Excessive Streaming Ad Frequency Damages Purchase Intent

Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent →

These 8 Crafty Hacks Can Help You Avoid Excessive Chargebacks

Credit Cards

Tom-Chris Emewulu July 21, 2021 Data from Internet Retailer suggests that Indonesia leads the world in e-commerce fraud, with as many as 35% of all transactions from Indonesia identified as probable fraud. Venezuela comes in at a close second, followed by South Africa in third place. And further analysis shows that chargebacks account for up … Continue reading These 8 Crafty Hacks Can Help You Avoid Excessive Chargebacks →

Consumers Are Annoyed By Excessive Retargeting: Study

Consumer Engagement

Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study →