Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Pamela Parker on July 14, 2022 B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts … Continue reading What is account-based marketing today and how has the space evolved?
The Digital Era and Global Lockdown: See How These Industries Evolved Dana Kachan / 18 Aug 2020 The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have … Continue reading The Digital Era and Global Lockdown: See How These Industries Evolved
by Kara Jensen Follow @BopDesignSDOctober 26, 2016 Trends, preferences, and technology change and evolve over time. As we start to think about wrapping up 2016, our B2B web design team sat down to take stock of what we’ve seen over the past several months and analyze how web design has really evolved over the year. … Continue reading How Web Design Evolved In 2016: Simplify Or Perish
by Allie VanNest March 3, 2016 Follow @parselyallieMarch 3, 2016 Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital publishers, reflecting on the history and evolution of online metrics — including … Continue reading A Closer Look at How Pageviews Have Evolved Over Time
by Lacy Boggs February 7, 2016 Follow @blogspiration42February 7, 2016 Blogging is changing. I should know; I’m a blogging old-timer. I started blogging in 1999 — before “blogging” and content management systems were really even a thing. I went into the html of my website (complete with neon fonts and dancing hamsters) and updated the … Continue reading Blogging Has Evolved; Have You?
