Tag Archives: EventBased

How to Follow-Up with Event-Based Marketing Leads

Will Humphries — November 11, 2016 Follow @JustCallMeWill— November 11, 2016 Event-based marketing is a popular strategy to engage new prospects. In the digital age, this personalised approach remains an effective method to create intrigue. To succeed with this strategy, though, it is important to follow up with new marketing leads after meeting them at … Continue reading How to Follow-Up with Event-Based Marketing Leads

How to Develop an Event-Based Lead Nurturing Email Marketing Program

Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program