Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. Mohit Palriwal on December 11, 2024 Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for … Continue reading Understanding customer entry and exit in event-based journeys
Will Humphries — November 11, 2016 Follow @JustCallMeWill— November 11, 2016 Event-based marketing is a popular strategy to engage new prospects. In the digital age, this personalised approach remains an effective method to create intrigue. To succeed with this strategy, though, it is important to follow up with new marketing leads after meeting them at … Continue reading How to Follow-Up with Event-Based Marketing Leads
Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program
