Look to GDPR to Predict the Future of AI in Europe Gary Dempsey / Nov 13, 2023 The promise of the worldwide artificial intelligence market is staggering, and Europe, with its 450 million consumers, is a location for American tech companies wishing to tap into the opportunity. While Europe has adopted GDPR as a … Continue reading Look to GDPR to Predict the Future of AI in Europe
Company also puts a “temporary” ban on advertising to minors to avoid violating new EU privacy protections. Nicola Agius on October 30, 2023 Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, … Continue reading Europe gets ad-free Facebook and Instagram subscriptions
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
Evernote, once the king of note-taking apps, has been bought by Bending Spoons Devindra Hardawar @devindra It looks like Evernote’s 2020 redesign wasn’t enough to keep it independent. Today, the former darling notetaking app for productivity hounds, which was once valued at 1 billion dollars, announced that it has been purchased by Bending … Continue reading Evernote is relocating to Europe after laying off most of its US workforce
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Google Expands ‘Prebunking’ In Europe by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2023 Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe. A series of short videos will highlight and demonstrate techniques that are common to misleading claims. … Continue reading Google Expands ‘Prebunking’ In Europe
5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe
Google Accused Of Sending Unsolicited Ad Emails In Europe Economic Times, Wednesday, August 24, 2022 Privacy complaint targets Google over unsolicited ad emails The Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails, noyb.eu said, citing a 2021 … Continue reading Google Accused Of Sending Unsolicited Ad Emails In Europe
Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
