Bob Apollo — May 6, 2017 Follow @bobapollo— May 6, 2017 When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a barren landscape. If you’re in an established market, you need to find a way of standing out from a crowd of competitors, many … Continue reading The Essence of Successful Positioning
Kevin George — November 12, 2016 Follow @imkevin_monk— November 12, 2016 Ecommerce emails are catching pace in the email marketing world. According to a study by Awprotools, 33% of consumers report that email contributes most to their online spending. This is a large chunk. With ecommerce email marketing on the rise it becomes extremely important … Continue reading The Essence of Ecommerce Email Marketing [Infographic]
by Liz Papagni July 12, 2016 Follow @mrktgworxJuly 12, 2016 With so many social media channels out there these days, prospects are bombarded with different brands. There is a lot of noise in the digital marketplace. No matter how unique your product or service may be, you can bet that there are competitors out there … Continue reading The Essence of Authenticity
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs. Kyla Becker on June 6, 2016 On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an … Continue reading Maggie: the essence of content strategy
