Tag Archives: Enterprises

How enterprises are pursuing martech and adtech integration today

Partnerships

Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today →

From Composable Experiences to Composable Enterprises

Business Development

From Composable Experiences to Composable Enterprises Deepak Anupalli / 03 Mar 2023   In a world where tech and accessibility are all-pervasive, enterprises recognize “customer experience” as the real brand differentiator. In particular, the digital face of the brand. Whether it be an employee onboarding app, new account creation for banking, a consumer online banking … Continue reading From Composable Experiences to Composable Enterprises →

The Rise of Social Enterprises: Business That Leads a Sustainable Future

Social Enterprises

Dana Kachan July 8, 2021 This business trend implies the participation of a C-suite in achieving Sustainable Development Goals and building a better reality together. Staying aside from this powerful stream in a business world is no longer an option. Social entrepreneurship is gaining momentum. A sustainable social enterprise — are we sure we know … Continue reading The Rise of Social Enterprises: Business That Leads a Sustainable Future →

How IT Consulting Companies Provide Solutions for Midsize Enterprises

IT Consulting

Shardul Bhatt July 7, 2021 Today, IT consulting services are critical for small businesses. Whether it’s a tech startup or a mid-size enterprise with multifaceted technical requirements, IT consulting services for small businesses support all kinds of companies. Often, small to medium-sized enterprises do not have the resources to handle a full-fledged IT department. That’s … Continue reading How IT Consulting Companies Provide Solutions for Midsize Enterprises →

Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises

Product Development

Chanakya Kyatham April 22, 2021 If you want to get somewhere fast, you have to be Agile! That’s the core value of Agile product development methodology. 98% of the companies that use Agile models have found Agile adoption helpful. If you’ve ever wondered what’s the hype all about? We’ve got some interesting answers for you … Continue reading Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises →

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Product Management

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021 →

User Research Methods & Its Relevance for Enterprises [Infographic]

Customer Experience

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic] →

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

SEO Platforms

When breezy overviews of free tools just won’t cut it. Pamela Parker on March 25, 2020 Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about … Continue reading Get past the hype and into the nitty-gritty of SEO platforms for enterprises →

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

Marketing Tools

Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy →

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