AI Emerges As Lucrative Brand Discovery Engine by Laurie Sullivan , Staff Writer, July 22, 2025 Brands are thriving as AI reshapes discovery of products and services. The technology no longer acts solely as a research tool — it has become a brand discovery engine. Data released today shows how AI continues to reshape the … Continue reading AI Emerges As Lucrative Brand Discovery Engine
Taboola Creates White-Box Type GAI Engine – Will It Learn? by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2025 Gannett on Wednesday launched a generative AI (GAI) engine to give readers real-time answers to questions on everything from sports highlights to financial news. The tool, created by Taboola, will initially become available on one of … Continue reading Taboola Creates White-Box Type GAI Engine – Will It Learn?
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
Decentralized Search Engine Gives Advertisers An Abundance Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025 When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography. Presearch Takeover Ads (PTAs), which launched in … Continue reading Decentralized Search Engine Gives Advertisers An Abundance Of Data
22 Simple AI Prompts for Search Engine Optimization (SEO) Mike Kartakis Mar 11, 2025 The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get … Continue reading 22 Simple AI Prompts for Search Engine Optimization (SEO)
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2025 Presearch Takeover Advertising (PTA), an ad service from the meta-search engine focused on privacy, has attracted well-known brands such as NordVPN. “We’ve been running the takeover ads about once or twice monthly since the launch of PTA, just over … Continue reading A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine
Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress. Kim Davis on December 12, 2024 The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martínez-Olguín issuing an injunction to prevent Automattic blocking WP … Continue reading Judge blocks WordPress from blocking WP Engine
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024 The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization
We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
