Jason JordanJune 10, 2015 Sales enablement is a term that gets a lot of use, but I’m not certain it’s been viewed with a lot of rigor. Our research at Vantage Point Performance revealed a simple way to think about it – as a collection of activities intended to enable better sales execution. And we … Continue reading What Is Sales Enablement? [Infographic]
Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement
By David Du Pre, Published October 6, 2014 At Showpad, we work with companies of all sizes. But the one thing we always hear regardless of company size is, “I wish I started my mobile sales enablement pilot sooner.” So, maybe you’ve decided that it’s time to get going. You’ve done your due dilligence, … Continue reading Running a Successful Mobile Sales Enablement Pilot
