Tag Archives: Emails

Consumers Are More Willing to Read Marketing Emails: Forrester

Lara O’Reilly Oct. 3, 2014 US consumers are more happy to read marketing emails than ever before. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” ForresterForrester research found US consumers are becoming … Continue reading Consumers Are More Willing to Read Marketing Emails: Forrester →

3 Ways The iPhone 6 Affects Your Emails & What To Do About It

Email Marketing

New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new iPhone 6 and iPhone 6 plus models, more than any other release. By the end of the year, the new phone will be available in … Continue reading 3 Ways The iPhone 6 Affects Your Emails & What To Do About It →

83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath

Email Marketing

Permission-based senders still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path. Tom Sather on September 17, 2014 According to the latest deliverability benchmark report from Return Path, my employer, one in six emails never reaches its intended recipient, either being delivered to spam or outright blocked. … Continue reading 83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath →

Hubspot Email Tool Enhancements to Make Your Emails More Effective!

Email Marketing

Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email … Continue reading Hubspot Email Tool Enhancements to Make Your Emails More Effective! →

Your Daily Search Tips To Personalize Emails

Email Marketing

Revenue generated through online sales could reach $370 billion by 2017 — up from $291 billion this year, per Forrester Research — but many top brands don’t have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize … Continue reading Your Daily Search Tips To Personalize Emails →

5 Emails Which Drive Value and Response

Email Marketing, Sales Guide

We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive “Delete” reflex by our customers and prospects. Following are 5 opportunities for emails that provide value, engagement and drive response. 1) Triggered messaging Triggered messages (meaning those that are personalized, real time, or event related such as … Continue reading 5 Emails Which Drive Value and Response →

Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers

Email Marketing

By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers →