Linzi BreckenridgeJune 23, 2015 When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report). That’s nice, but averages are, well, average. If you’re reading this, you’re already self-identifying as awesome. Maybe you’re so awesome you’ve even asked, … Continue reading Be An Email Marketing Superhero And Get A 30% Lift
VerticalResponseJune 23, 2015 You have a good-sized email subscriber list. While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. One way to do this is to optimize your email list for additional marketing purposes. Instead of letting customers just reside on … Continue reading 5 Ways to Create More Touchpoints with Email
Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Sheryl-Lynn CollinsJune 21, 2015 I have been in email marketing for 8 years and I realized two things during that time. One – my job is very hard to explain to people outside of the industry. Two – I love my job. I admit it, I am an email marketing geek and I know quite … Continue reading You Know You Are An Email Marketer When…
Bryan GudmundsonJune 19, 2015 Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rates to conversion rates. “Email is dead!” is … Continue reading Behavioral Segmentation Saved Email Marketing
Rachel MartinezJune 18, 2015 Email campaigns are not outdated. Email marketing is still the best way to reach your target audience with personalized messages. In fact, marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (source: Gigaom Research). Still unsure? Check out these 3 reasons to keep creating … Continue reading 3 Reasons Email Campaigns Still Matter
Amanda ClarkJune 17, 2015 What’s the most valuable marketing asset you have at your small business? Your e-mail marketing list is, at the very least, high on the list. With your e-mail marketing list you have a database of captured leads—which is not quite the same as having a captive audience. You’ve still got to … Continue reading When E-mail Marketing Goes Awry
Miranda PaquetJune 16, 2015 Take a minute to think about all the times you’ve been asked to join an email list. Now, think back to when you actually agreed to sign up. What’s the difference? For most people, signing up for a mailing list starts with an excellent customer experience. And there’s a good chance … Continue reading How To Train And Motivate Your Staff To Grow Your Email List
Alan HarrisJune 16, 2015 Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares, and retweets in your email report. But how do you get your readers to share your email in … Continue reading 3 Tips To Extend Your Email Reach With Social Sharing
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
