by Beth Romelus January 2, 2016January 2, 2016 A person giving you their email address is a sign of trust. They trust you with their information in order for you to send them information about your business. If your subscribers open their inboxes and believe that your email campaigns have not met their expectations, they … Continue reading 3 Ways to Improve Your Email Campaign
by John Komarek January 2, 2016January 2, 2016 A harsh reality that every ecommerce owner faces is the fact that out of 100 ecommerce site visitors who add products in a shopping cart, only 31 will proceed to make a purchase. Although it is impossible to convert 100% of those with an abandoned shopping cart … Continue reading 5 Steps to Effective Abandoned Cart Email Campaign
by Gyles Seward December 31, 2015 Follow @ElementaryDigiDecember 31, 2015 It could be argued that today, email marketing is more important than it ever has been before. With every day that passes, the web becomes a little noisier and more crowded; pitches, advertisements, tweets, promotions; among the barrage of information we encounter, it is rare … Continue reading How To Run A Successful Email Marketing Campaign
by Owen Radford December 31, 2015 Follow @ElementaryDigiDecember 31, 2015 A mailing list is one of the most valuable assets you can have in business today. You’ll find it right there amongst the fastest and most effective ways to drive sales of any online channel—with the catch being you have to build one first. The … Continue reading How To Build Your Email Database
by Annaliese Henwood December 30, 2015 Follow @MktgInnovatorDecember 30, 2015 Many people, including myself, use email subscriptions to stay in touch with our favorite companies and bloggers. We sign up for blog articles, newsletters and other email content. When we subscribe, it is our expectation that the emails we receive and the steps that follow … Continue reading 5 Email Marketing Practices To Stop Doing Today (and What to Do Instead)
by Wishpond December 29, 2015December 29, 2015 Creating a solid list of blog subscribers is a crucial component of many businesses marketing strategy (including ours). Provided you’re creating blog content relevant to your business, blog subscribers are, by definition, relevant to your business as well. They’re your target market. But how do you keep them … Continue reading 5 Ways to Engage Email Subscribers that Won’t Be Ignored
by Ben Smith December 27, 2015December 27, 2015 The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that … Continue reading Working 7 Popular New Year’s Resolutions Into Email Marketing
by Anish Patel December 22, 2015 Follow @JoinRevolutionDecember 22, 2015 In a recent study by GetResponse of nearly one billion emails, those containing video had a whopping 96% higher click-through rate than those without video. Video is powerful and memorable, so why aren’t more marketers including it in their email marketing campaigns? It’s no secret … Continue reading 3 Key Email Marketing Tactics That Include Video
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
by Jeremy Taylor December 20, 2015 Follow @JezTaylorUKDecember 20, 2015 It’s coming. It’s so close you can smell the Christmas turkey. But there’s still time to squeeze a little extra from your email marketing and boost engagement with your subscribers. Here are five last-minute campaign ideas that are a doddle to compile. Christmas postage deadlines … Continue reading 5 Last-Minute Email Campaign Ideas for Christmas
