Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by John W Hayes February 4, 2016 Follow @john_w_hayesFebruary 4, 2016 Valentine’s Day – just saying the words is enough to make any marketer’s heart beat that little bit faster. For many of us, it’s the first big sales event of the year, and in my mind, I’ve always considered it to be the last … Continue reading Will Your Email Marketing Subscribers Still Love You by Valentine’s Day?
by Rupert Adam February 4, 2016 Follow @emailcenterFebruary 4, 2016 Email marketing is considered one of the most effective marketing channels with 36% of companies producing £51 or more for each £1 spent (National Client Email Report, 2015). However, having not having the knowledge, time and tools can get in the way of making solid … Continue reading How to Take Your Email Marketing to the Next Level
by Michael Peggs January 30, 2016 Follow @MichaelPeggsJanuary 30, 2016 An Email Autoresponder Sequence is nothing but a series of emails that your subscribers receive on your behalf automatically when they subscribe to your emails. Such emails have certain fixed content and can be scheduled to be sent out daily, once in two days or … Continue reading 3 Steps to Creating an Effective Email Autoresponder Sequence
by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)
by VerticalResponse January 29, 2016 Follow @VR4SmallBizJanuary 29, 2016 You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Now, a month into the New Year and your 2016 planning, you have a chance to make a … Continue reading 15 Must-Haves for a Solid Email Marketing Program
by Amir Jirbandey January 28, 2016January 28, 2016 We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around … Continue reading 7 Ways To Crush Email In 2016
by Rupert Adam January 28, 2016 Follow @emailcenterJanuary 28, 2016 It wouldn’t be January without predictions for the new year would it? Here is my take on what email marketing trends we can expect to see in 2016. 1. Personalisation not segmentation Hopefully, 2016 will be the year we arrive at a definition of personalisation. … Continue reading What Email Marketing Trends Can We Expect to See in 2016?
by Brendan Gardiner January 27, 2016January 27, 2016 Is your company having email deliverability issues? If so, you’re not alone. Did you know that: 78% of companies experienced email deliverability issues in 2014? 1 out of every 5 email sent fails to land in the inbox? Global inbox placement rate dropped 4% in 2015 to … Continue reading Having Email Deliverability Issues? Don’t Go At It Alone
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
