by Beth Romelus February 17, 2016February 17, 2016 Email is one of the most personal and powerful ways of online communication. Even with a small email list you can build your business selling products and services. But in order to get the most out of your email list, you must build campaigns that build relationships … Continue reading 4 Email Campaigns That You Should Send Every Year
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Rudly Raphael February 16, 2016February 16, 2016 Many in the research industry banged the mobile drum as if mobile data collection would replace online in only a few years. This mindset, like other delusions of grandeur, ignored the clear challenges ahead for such a victory. Mobile data collection certainly managed some progress in the … Continue reading The Dominance of Email: Penetration and Performance [Infographic]
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
by Rupert Adam February 14, 2016 Follow @emailcenterFebruary 14, 2016 For many designers creating email is an alien concept. Here are some useful tips for creating your email design brief. The basics There are a number of constraints a designer will have to contend with. These are namely the width, with 600-650px being the recommended … Continue reading Creating Your Email Design Brief
by Michael Peggs February 14, 2016 Follow @MichaelPeggsFebruary 14, 2016 Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just seeing the subject line. If email marketing is a key component of your internet marketing … Continue reading How to Write a Killer Email Subject Line
by Linda Misauer February 14, 2016February 14, 2016 Finally we have reached the last part of the process – sending the emails! Wonderful at least there is one easy step. Not quite….. This is probably one of the most involved steps – here, all the elements involved in the email campaign come together, namely: Send … Continue reading Blog Series: Complexity of Email – Part 5: Sending emails
by Rupert Adam February 12, 2016 Follow @emailcenterFebruary 12, 2016 It’s that time of year again! Valentines Day is only a couple of days away so what better topic to talk about than our love for email! Everyone is sending email There was a time when us email marketers were simply geeks, who were looked … Continue reading Our Love for Email
by Jessica Lunk February 11, 2016 Follow @jessicalunkFebruary 11, 2016 Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company in their inbox, there are two things that can happen. One, the customer will be … Continue reading 5 of the Best Practices for Email Marketing Subject Lines to Boost Response
by Mike Parry February 10, 2016February 10, 2016 To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes … Continue reading Use Concise Email Design to Improve Campaign Results
