by Jennifer Hanford March 7, 2016 Follow @jennghanfordMarch 7, 2016 Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and … Continue reading Why Email Marketing Is Essential for Business [Infographic]
by Tahir Akbar March 7, 2016 Follow @tahirakbrMarch 7, 2016 Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further. However, the success of email campaigns depends … Continue reading 10 List Building Techniques for Businesses with Limited Email Marketing Budget
by Rupert Adam March 6, 2016 Follow @emailcenterMarch 6, 2016 Cleansing the database is not something that gets people up in the morning and to their desks, but leaving it too long will cause your more pain. Read on for why you need to cleanse your email database now and how to go about it. … Continue reading How and Why You Should Cleanse Your Email Database!
by Scott Lambert March 5, 2016 Follow @xcellimarkMarch 5, 2016 According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply unacceptable. Fortunately, there’s hope for businesses in search of a cost-effective way to re-engage contacts with email marketing. As … Continue reading 7 Ways to Re-Engage Contacts through Email Marketing
by Delphine Moulu March 4, 2016 Follow @reelevantappMarch 4, 2016 Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”, 72% of consumers chose email according to a MarketingSherpa study. Now this doesn’t mean we can nor should send batch and blast emails to … Continue reading How to Offer a Unique Customer Experience Using Email Marketing
by Adam Baetu March 3, 2016 Follow @emailmarnowMarch 3, 2016 You’ve spent hours developing a watertight email marketing strategy and crafting the perfect content and design for your campaign, but all this effort could be wasted if your emails simply aren’t getting through. According to Web Marketing Today, a worrying one in six emails never … Continue reading How to Improve Email Deliverability in 2016
by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move
Email sign-ups in Instant Articles offer a chance for publishers to own some of the audience they’re borrowing from Facebook. Tim Peterson on March 2, 2016 Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of … Continue reading Facebook Adds Email Sign-Up Forms To Instant Articles
by Keith Reinhardt February 29, 2016 Follow @FreshAddressFebruary 29, 2016 Are email deliverability issues keeping you up at night? If so, the chances are better than 90% that your problem stems from an issue with your email list. All it takes is one bad apple in your database to bring your email program to a … Continue reading 3 Strategies for Preventing Email Deliverability Issues
by Keith Reinhardt February 28, 2016 Follow @FreshAddressFebruary 28, 2016 What’s New with Email Deliverability and Security? Keeping up with changes in email is challenging, but a new report from Litmus, an email creation, testing and analytics platform, will fill you in quickly. Among other developments, their “2016 State of Email Report” covers two key … Continue reading Email Deliverability & Security Developments for 2016
