Micah Lally — February 13, 2020 With technology being where it is today, it’s safe to say that for most consumers a website is their first form of interaction with a company. And that first impression is everything. How much time do you give to a site that’s either disorganized, low quality, or just not … Continue reading 20 Incredible B2B Web Designs (+ Elements to Woo Your Audience)
Stefan Palios — January 11, 2020 You might be wondering if cover letters are really necessary anymore. In some cases, they aren’t. However, many job applications will ask for one – in that case, an effective cover letter is absolutely necessary and provide you a chance to stand out. When it comes to writing a … Continue reading 6 Elements of a Highly Effective Cover Letter
Jeff Previte — January 2, 2020 Follow @jeffponthego When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve? There are so many important questions you can … Continue reading 7 Elements of Your Link Profile That Drive SEO Results
The structure, style and subject line you use for your emails are critical to their success or failure. Pamela Parker on November 22, 2019 As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical … Continue reading Email marketing: Essential content elements
These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
Kara Jensen — August 7, 2019 Follow @BopDesignSD — August 7, 2019 While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation Your website’s navigation is not the time to get creative with copy or … Continue reading The Top Elements of Effective B2B Web Design
Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
Charlotte Rowe — June 5, 2019 — June 5, 2019 No longer can the Careers portion of your website simply be a list of job postings, or even just a single page. In order to attract and recruit top talent, your website needs to communicate why someone would want to work for you through a … Continue reading 9 Elements of a Website that Converts Job Seekers into Applicants
Amy Andrews — May 17, 2019 — May 17, 2019 When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones … Continue reading Key Elements for Creating Product Pages
