Tag Archives: Elements

6 key elements of a great agile marketing backlog

How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog →

Landing Page A/B Testing: 5 Key Elements to Test

Website Landing Pages

Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test →

The Elements of an Effective Prospecting Email

Email Marketing Tools

Brad Beutler July 18, 2021 Emails, especially when we’re on the receiving end, can seem like throwaways. We scroll through quickly just to move them from an unread to a read, or immediately trash without reading. Or, we ignore them altogether and pretend they never happened. We all have that one friend with the anxiety-inducing … Continue reading The Elements of an Effective Prospecting Email →

4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

Personal Branding

Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling →

6 Essential Elements for Your B2B Website

B2B Website Tools

Christa Tuttle April 27, 2021 Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. In general terms, a website should: Be the digital window into your … Continue reading 6 Essential Elements for Your B2B Website →

High-Quality Website: Don’t Forget These 12 Critical Elements

Website Special Guidelines

Angela Hausman, PhD February 26, 2021 More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, … Continue reading High-Quality Website: Don’t Forget These 12 Critical Elements →

5 Essential Elements Behind a Champion Clickbank Promotion

Promotional Marketing

Dean Mackenzie December 25, 2020 When I’ve spoken with people who want to sell something on the Clickbank marketplace, they often talk about a “killer sales video” or “kick-ass design”. Both of these are important, but they’re not the only factors behind whether a Clickbank promotion enjoys any success. In my experience, there are FIVE … Continue reading 5 Essential Elements Behind a Champion Clickbank Promotion →

Blogging 101: Why Bother & Key Elements of an Effective Blog

Blogging

Karen Repoli December 25, 2020 If you are not blogging you are missing opportunities to generate website traffic, build your credibility, and position yourself as a thought leader in your industry. In fact a study by Tech Client found that featuring a blog as a key part of your website will give you a 434% … Continue reading Blogging 101: Why Bother & Key Elements of an Effective Blog →

How Attending to the 5 Elements of Wellbeing Will Make You More Productive at Work

Productivity Tools

Zad El-Makkaoui October 15, 2020 The events of the past 8 months have only added to the complexities of life and the stress of the work environment. Employers and employees across the globe met the transition from in-person to remote work with mixed emotions. Our collective recent experiences have changed the way we work and … Continue reading How Attending to the 5 Elements of Wellbeing Will Make You More Productive at Work →

10 Elements of Modern Web Design That Drive Engagement (+ Examples)

Web Design Guidelines

Baylor Cherry September 14, 2020 Modern website design is a relative phrase. Some people might think a website designed in 2010 is modern, while others in the web design field have seen so many new things in the past year, that anything pre-2019 is already outdated. The thing we notice most is that modern website … Continue reading 10 Elements of Modern Web Design That Drive Engagement (+ Examples) →