Tag Archives: efficient

How implementing a CDP makes operations more efficient

Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient

How marketers can be more efficient with their data and operations

Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations?  “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

7 Strategies to Make Your Tech-Savvy Business Truly Efficient

Peter Daisyme — November 6, 2019 Sure, things are running smoothly right now at your business. But, as any tech-savvy business owner knows, if you aren’t truly efficient, your competitors will quickly gain a competitive edge. That’s while you’re holding unproductive meetings or delaying projects because of a lack of communication, they’re growing their business. … Continue reading 7 Strategies to Make Your Tech-Savvy Business Truly Efficient

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook

How to Declutter Your CRM’s Email Marketing and Make it More Efficient

Steve Hamm — January 26, 2019 Follow @maasprosrdu — January 26, 2019 Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for … Continue reading How to Declutter Your CRM’s Email Marketing and Make it More Efficient

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018   Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel

5 steps to creating a more efficient link-building campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Jeremy Knauff on September 5, 2017   Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both … Continue reading 5 steps to creating a more efficient link-building campaign