Tag Archives: Duolingo

How Duolingo built a successful $250 million brand by being kind of a jerk

By Brian Honigman     April 26, 2022   “Have you been physically or emotionally injured by Duolingo?” asked the attorney, who promised to get victims millions in compensation. It wasn’t a real TV ad from a scummy lawyer, but an April Fool’s prank released earlier this month by Duolingo, the popular education app known … Continue reading How Duolingo built a successful $250 million brand by being kind of a jerk