Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily by Laurie Sullivan @lauriesullivan, January 19, 2023 HUMAN Security’s Satori Threat Intelligence and Research Team uncovered and took down a sophisticated ad fraud operation dubbed VASTFLUX consisting of more than 1,700 spoofed apps targeting 120 publishers. The ads ran in apps across nearly 11 million devices, and reached … Continue reading HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession
Influencers Key To Marketing In A Down Cycle by Nick Cooke , January 13, 2023 As the “R word” remains top of mind at clients and agencies alike, marketers are turning cautious eyes to their budgets. Whether or not someone believes we are in a recession or headed for one, there are things brands can … Continue reading Influencers Key To Marketing In A Down Cycle
Nick Summers|@nisummers|November 19, 2020 12:30 PM Google launched Stadia, a streaming service that lets you play high-quality video games, exactly 12 months ago. The launch was met with a mixture of skepticism and disappointment. Was Stadia viable for people with an average-at-best internet connection? Would Google abandon it like Daydream, Reader and so many other … Continue reading Your Google Stadia controller won’t be a paperweight after the service shuts down
Apple buys Dark Sky weather app Kris Holt @krisholt Apple has bought weather app Dark Sky, which is highly regarded for its radar maps and accuracy of its hyperlocal, by-the-minute weather predictions. It’ll still be available on the iOS App Store, as you might expect, but the Android and Wear OS versions will shut down … Continue reading Today is the last day to use Dark Sky on iOS before it shuts down
Google Assistant uses ‘Duplex on the Web’ to buy your movie tickets Igor Bonifacic @igorbonifacic Since last year, you’ve been able to purchase movie tickets using your voice with Google Assistant and Fandango. Today, Google is enhancing that capability to make it more versatile. If you own an Android phone, simply tell the digital … Continue reading Google is shutting down Duplex on the Web
IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill by Wendy Davis , Staff Writer @wendyndavis, November 23, 2022 Florida’s social media law threatens “severe harm” to social media companies as well as their users, the Interactive Advertising Bureau and other organizations are telling the Supreme Court. The bill is “designed to … Continue reading IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill
By Michael Grothaus November 18, 2022 If you’ve been on Twitter this morning, you’ve probably seen the trending hashtags #TwitterMigration, #RIPTwitter, and #TwitterIsOverParty. The overall gist of the people posting these hashtags seems to be a fear of Twitter’s imminent collapse. Here’s what to know about the event that is fueling that fear. What’s … Continue reading What’s happening to Twitter? Fears of a platform on the brink as offices shut down, chaos ensues
