Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down by Karlene Lukovitz @KLmarketdaily, March 3, 2023 Yes, more and more consumers are signing up for ad-supported streaming services. But a bit of weariness with ads may already be creeping in. TiVo’s Q4 2022 video report, based on a survey of 4,493 adults in the U.S. … Continue reading Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
Amazon freezes construction of second headquarters in Virginia amid job cuts Will Shanklin Amazon is pausing construction on its second headquarters in Arlington, VA. The company tied the decision to “a reassessment of office needs to account for remote work,” although the move came months after the retailer laid off around 18,000 workers. The … Continue reading Amazon is shutting down eight cashierless Go stores
By Connie Lin February 10, 2023 Update Friday, 9:49 a.m. ET: On Thursday, the SEC said crypto exchange Kraken would “immediately” end its platform’s crypto staking service, and pay $30 million to settle SEC charges that it was listing unregistered securities. The news confirms rumors that the SEC would target staking as it tightens … Continue reading The SEC comes for crypto staking: Coinbase makes its case as Kraken stands down
Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily by Laurie Sullivan @lauriesullivan, January 19, 2023 HUMAN Security’s Satori Threat Intelligence and Research Team uncovered and took down a sophisticated ad fraud operation dubbed VASTFLUX consisting of more than 1,700 spoofed apps targeting 120 publishers. The ads ran in apps across nearly 11 million devices, and reached … Continue reading HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession
Influencers Key To Marketing In A Down Cycle by Nick Cooke , January 13, 2023 As the “R word” remains top of mind at clients and agencies alike, marketers are turning cautious eyes to their budgets. Whether or not someone believes we are in a recession or headed for one, there are things brands can … Continue reading Influencers Key To Marketing In A Down Cycle
Nick Summers|@nisummers|November 19, 2020 12:30 PM Google launched Stadia, a streaming service that lets you play high-quality video games, exactly 12 months ago. The launch was met with a mixture of skepticism and disappointment. Was Stadia viable for people with an average-at-best internet connection? Would Google abandon it like Daydream, Reader and so many other … Continue reading Your Google Stadia controller won’t be a paperweight after the service shuts down
