Joel GoldsteinOctober 26, 2015 From Yelp and Yahoo to Facebook and Google +, there are an increasing number of opportunities for customers to review your business online. Why do these online reviews matter? For starters, over two-thirds of consumers consult these reviews when deciding which business to use, so it’s important that yours is well represented by … Continue reading The Dos and Don’ts of Increasing Online Reviews of Your Business
Carmelo HannityOctober 23, 2015 Social media loves creativity, and anyone who plans and implements a marketing campaign for these platforms must understand this. Great content and media must be engaging, compelling, and, yes, creative. If you want to get solid results from your social media marketing, here are some key Do’s and Don’ts. The Do’s … Continue reading The Do’s and Don’ts of Social Media Marketing
Zoe SummersOctober 12, 2015 A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 million users from around the world. Professionals use it to look for job opportunities while businesses use it to market their products. But LinkedIn is not … Continue reading The Dos and Don’ts of LinkedIn Marketing
Tabitha NaylorOctober 8, 2015 Social media has increasingly gained popularity as a vehicle for communication between businesses and customers. A whopping 47% of customers in the U.S. prefer using social media for customer service in comparison to other methods (phone, email, etc.). Customer service via social media is one of the most crucial aspects of … Continue reading 7 Do’s and Don’ts for Successfully Mixing Social Media and Customer Support!
Idan CarmeliOctober 1, 2015 Email marketing is at the heart of B2B marketing. It’s our bread & butter, the Laurel in our Hardey, the red blood cells that deliver oxygen from our demand gen lungs to th… sorry, I got carried away. Anyway, we B2B marketers love emails, and we would like to think that … Continue reading Marketing Email Design Do’s and Don’ts
Jeff ErnstSeptember 30, 2015 Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re giving up a bit of control because you can’t design it like an ad, write it like a blog post or set it up as a campaign. … Continue reading Social Brand Advocacy Dos and Don’ts
Mike TemplemanAugust 14, 2015 Keywords are the much-maligned components of business blogging. Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords … Continue reading The Dos and Don’ts of Using Keywords for Business Blogging
Virginia FrancoJuly 29, 2015 As a resume writer, the majority of resumes that come my way are out of date from a formatting perspective and are tough to read online. Given that today’s hiring manager usually have no more than six to 10 seconds to spare per resume (15 to 20 seconds if they know … Continue reading Five Quick Fixes For Resume Don’ts
If you’re tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe. Jordan Kretchmer on June 26, 2015 User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of … Continue reading Rights Management 101: The Do’s and Don’ts of User-Generated Content
Rachel SilverJune 13, 2015 We can easily learn a lot about each other from social media these days — almost too much. It doesn’t take much to look someone up on Google, Facebook, LinkedIn, or Twitter before a meeting or sending an email. You can learn where someone is from, what he or she likes, … Continue reading 9 Dos And Don’ts Of Writing An Authentic Email
