AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025 Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap
Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
August 05, 2025 The voice data gold rush is on, but don’t fall for fool’s gold BY Jay O’Connor For as long as we’ve imagined “the future,” we’ve imagined computers that talk with humans. From the calm, ever-listening computer in Star Trek to J.A.R.V.I.S. in Iron Man, voice-enabled AI has been the centerpiece of sci-fi and … Continue reading The voice data gold rush is on, but don’t fall for fool’s gold
July 16, 2025 Mammas, don’t let your babies grow up to be founders! BY Gil Mandelzis I was born and raised in Israel, but my love affair with America began in my early teens when I would wear faded jeans and plaid flannel shirts and play country music on my silver Sony Walkman. One track I … Continue reading Mamas, don’t let your babies grow up to be founders!
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game. Zac Stucki on July 10, 2025 We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time … Continue reading Dashboards don’t win games, coaching does
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. MarTechBot on June 30, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Which martech categories will disappear if they don’t include AI?
June 08, 2025 How to think about retirement if you don’t have a traditional full-time job BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Retirement planning is typically framed around full-time employment. 401(k)s or pension plans are … Continue reading How to think about retirement if you don’t have a traditional full-time job
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025 With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss
