Tag Archives: Dissecting

Dissecting Ongoing Content Investment By Marketers

Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy. Nathan Safran on July 17, 2015 I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing … Continue reading Dissecting Ongoing Content Investment By Marketers

Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain

ByBenjamin Romano November 13, 2014 Benjamin Romano Big data is a catchphrase that’s getting stale and almost too broad to be meaningful. But behind the buzzword are some very real technology trends—and they paint a good picture for Seattle. Matt McIlwain, managing director at Madrona Venture Group, the region’s foremost investor in information technology companies, … Continue reading Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain