Tag Archives: Discount

Going Beyond the Discount

by Madeline Boehmer July 28, 2016 Follow @madelineboehmerJuly 28, 2016 Driving customer loyalty can be an uphill battle, especially in a crowded marketplace with more empowered customers than ever before. Whether it be through mobile research to find the best reviews or word-of-mouth amplified by social media platforms, brands are spending more time thinking of … Continue reading Going Beyond the Discount

How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”