Tag Archives: Desire

Tough times increasing consumers’ desire for reliable, trustworthy companies

74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do.  This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies

Not Doing That Thing? You Need Desire, Competence, and Capacity

Karl Sakas — April 10, 2019 Follow @KarlSakas — April 10, 2019 Frustrated things aren’t getting done? Consider my Desire, Competence, and Capacity model. (larger) Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—“Just do it!” That’s a good … Continue reading Not Doing That Thing? You Need Desire, Competence, and Capacity

An Email Named Desire: Millennials Want Personalized Retail Messages

An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages

What Millennials Seek And Desire In An Employer

Skip FreemanMarch 24, 2015 I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com. [1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born … Continue reading What Millennials Seek And Desire In An Employer